There are hundreds of Pay-Per-Click search engines on the Web today. How do you go around choosing those that you need? The following factors can be used in your evaluation process.
1. Low Initial Set Up Cost. Make sure that the Pay-Per-Click does not ask for too high an initial set up cost, which is non-refundable. You do not want to advertise in too few advertising sources. Remember the saying,“Don't put all your eggs in just one basket� It applies to this as well. Diversify your advertising money to many advertising sources including several Pay-Per-Click search engines.
2. Traffic Volume. Find out what the search traffic going through your needed keywords in the concerned Pay-Per-Click search engine is. There should be enough traffic for you to even consider using it. In general, there is no fixed standard on exactly how much traffic is sufficient. Comparatively, it should be at the volume that meets your budget.
3. Customer Service. Does the Pay-Per-Click search engine respond fast to your questions?
4. Time Taken for your Adverts to be reviewed and posted. Time is money. You wouldn't want to wait for more than a few days before your Advert listings get posted.
5. Provided Tools. There should be simple bidding tools for you to utilize so that your bidding with the Pay-Per-Click system is made easy and automated.
6. Partnership Deals. Some Pay-Per-Click search engines have partnership deals that tie themselves up with other search engines. Therefore, if you advertise on top spots of these Pay-Per-Click search engines, your advert would also show up in other major search engines. Look out for these partnership deals. Embarking in them can prove to be rewarding in your advertising campaigns.
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